Ian Howells

This is the second part of my two-part series on open source market strategies and implementations. I previously outlined the 10 strategy rules for open source marketing and emphasized building new markets, differentiating, contributing, pricing and innovating, and the customer ... (more)

A year ago I wrote "Howells Ten Rules for Open Source Marketing." At Alfresco we believed that open source was different and needed a different marketing model. Geoffrey Moore was at the root of our thinking when he wrote about "Darwin and the Demon" and markets being ripe for di... (more)

I was lucky enough to be Documentum's first employee in Europe in 1993. While there, I worked closely with Geoffrey Moore and got "religion" about understanding not just the so-called "chasm" but the whole marketing model and its implications for strategy, marketing, product, and... (more)